As a data-scientist, you must be a good story teller
Let me tell you a story… :) The Devastation The aftermath of the 2008 crash claimed millions of casualties big and small. Whole countries in Europe went into a depression and are still struggling today to come back to normal (Greece, Spain). Millions of people lost their jobs and saw their retirement accounts shrink in half or disappear. In the US, many banks disappeared forever and the bigger ones only survived because of the US government’s charity (or the taxpayers’ depending on how you look at it.) Our protagonists in this story are the small business owners in the US who have not been typically highlighted as victims. They were caught in the perfect storm. Customers were spending less, leading to lower sales & revenue, collaterals were weakened and banks on the whole became risk averse, lending less money to small businesses. With all these problems, our protagonists do not have any access to working capital, credits or loans -necessary to sustain or grow their businesse