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Showing posts from 2011

Marketing Plan

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Obama Drank My Bottle Water .......  My Water Marketing Resaerch in Uk MBA GROUP OF Bayowa Abiodun kendick and Tor Why Bottled Water Market •  The bottled water market is huge and presents tremendous opportunities • Between 1993 and 2010, the UK bottled water market (including water coolers), has grown from just 580 million litres to almost 2.1 billion litres (refer Figure 1) • People in UK drink more bottled water than fruit juices/nectars, wine or spirits • Heavy emphasis on good health; drink eight glasses of water a day for optimum health • UK bottled water consumption per person exceeded 33 litres in 2010, up from 26.9 litres in 2001. Zenith International estimates that longer-term growth will continue, with bottled water consumption projected to reach 40 litres per person by 2020 (British Bottled Water Producers, 2011) The ever growing market   Year   Volume of bottled water consumed in UK (including water coolers)

Post Offices - Pulling the envelope

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This is a classwork reseach you will find interesting Pulling the envelope Technology and competition are putting huge pressure on the world's postal systems TO GET a sense of the future of postal systems around the world, look no further than a bottle of milk. Last year, TNT Mail, the packet-delivery unit of TPG , the Netherlands' national post office, began using a dairy company to carry packages to people's doorsteps. At a time when the milkman already seems a vestige of a bygone era—and the postman is struggling to avoid the same fate—this might seem an unlikely alliance. But what makes the arrangement particularly revealing is that it is not happening in the Dutch hinterland, but in Britain, where TPG and the lactose-logistics specialists, Express Dairies, are vying to compete against Royal Mail. This is just one symptom of how the post is changing. Few industries are as inherently global (mail goes to every corner of the planet), yet at the same time as tight