Marketing Plan
Obama Drank My Bottle Water ....... My Water Marketing Resaerch in Uk MBA GROUP OF Bayowa Abiodun kendick and Tor Why Bottled Water Market • The bottled water market is huge and presents tremendous opportunities • Between 1993 and 2010, the UK bottled water market (including water coolers), has grown from just 580 million litres to almost 2.1 billion litres (refer Figure 1) • People in UK drink more bottled water than fruit juices/nectars, wine or spirits • Heavy emphasis on good health; drink eight glasses of water a day for optimum health • UK bottled water consumption per person exceeded 33 litres in 2010, up from 26.9 litres in 2001. Zenith International estimates that longer-term growth will continue, with bottled water consumption projected to reach 40 litres per person by 2020 (British Bottled Water Producers, 2011) The ever growing market Year Volume of bottled water consumed in UK (including water coolers)